Most of the time, surveys are a necessary tool for sociologists to collect data. However, the scope of this method has significantly expanded in the 21st century due to survey maker services that upgrade online polls.
Development of polls
In the last two decades, surveys began to be widely used in marketing. It became evident that knowing how to create a survey can be used to gather information about a variety of factors that influence a business’s growth. Therefore, you can study consumer interests, segment the target audience, learn what buyers think about a product or service, etc. by interviewing people.
Nowadays, businesses order qualitative and (or) quantitative research methods based on their requirements in order to identify the development vector and focus on the customer.
A variety of polls
The following are the types of surveys by type: a survey or an interview. The respondent is given a list of questions to answer during the survey, and during the interview, an individual oral conversation is held.
Location and method of distribution
If we talk about the interview, it can take place in any location, whether it’s in the form of a face-to-face meeting (at home, in the office, in the studio, etc.) or a virtual meeting through a video link. The following methods are utilized to distribute questionnaires: mailing via email, handing them out on the street, dropping them off in mailboxes, distributing questionnaires at work, etc.
According to the respondents’ level of expertise
This criterion covers two kinds of surveys: mass and skilled. In the first scenario, the questionnaire is the same for everyone, while in the second, a different questionnaire is given to different groups of respondents. A study on the use of a particular drug would be an example: Patients receive one questionnaire, and doctors receive the second. As a result, questions will change.
