A powerful and efficient method to organize testing and voting, conduct marketing, sociological, demographic, and other research, and создать опрос of the target audience is using the Internet.
Open question
It is anticipated that any prolonged response that is not planned in advance will be received. Questions that begin with “why” are a component of open-ended questions. Their objective is to investigate the reasons behind responses, such as to the question: Why is froth required while washing garments?
A thorough response is required for open questions. Because they provide useful information to either the questioner (you) or both participants, open-ended questions are also referred to as value questions in the field of psychology.
Closed-ended questions
The most common type of question in questionnaires is when the respondent chooses one or more answers from a list that has already been established. This kind of question is very easy, quick, and effective to handle in any kind of research due to its uniqueness and simplicity of design. In situations where it is necessary to clearly describe a range of answers, closed questions are absolutely necessary.
Last thoughts
Any business’s strategic objective is to acquire more customers. As a result, the battle for customers’ preferences is influenced not only by the quality of the products but also by the numerous obstacles that customers encounter when purchasing goods or using services. These are accessibility, working expenses, and item conveyance times. First of all, in any case, the compassion of the customer can be won by the quality help given by the organization’s staff.
Therefore, the correlation between a customer’s expectations and actual experience when purchasing a product or service is the focus of the study of customer satisfaction. When it comes to making the business more competitive, marketing research on customer satisfaction is especially important for the company.
